Size
A company's size can be seen in the last entry in the asset section — total assets. This will affect the purchase of life insurance, since, for example, a recommendation for $1 million of life insurance for a company showing just $700,000 in total assets would probably be dead on arrival.
The size of the business can reveal the need for more life insurance, especially if the growth of the firm to its present size is largely due to the work of just a few key individuals. In fact, this is a common situation in many small or closely held companies, and one that suggests the use of key person insurance.
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