Try This: Here's how to find business market prospects practically anywhere you care to look. You can feed these names into your direct mail system or contact the businessowner directly.
- Read local newspapers and magazines every day. Make a note of new businesses and professional practices, as well as companies that are doing a lot of hiring and promoting.
- Check for companies that are doing the most TV, radio, and print advertising or have large ads in the Yellow Pages. This is usually a sign of a healthy company with good cash flow.
- Drive different routes to the office or appointments every day. Use a recording device or camera to make note of prosperous-looking businesses or new office buildings being built. Then, make time to stop and introduce yourself.
- Try to identify the businessowners and professionals in the crowd when you're attending civic meetings or social events. See if you're right by asking what line of work they're in. Regardless of the answer, you might generate interest in who you are and what you do.
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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.
