In the next section is a list of prospecting sources and methods that can keep your activity funnel filled, along with tools and techniques you can put to the test. We suggest that you evaluate each source or method, select those that will produce the best results for you in your marketing area, and develop a written marketing plan, which answers these questions:
- Can I generate enough activity to meet my production goals?
- How should I approach my prospects?
- What do they need?
- How can I give it to them?
For answers to these questions, we need to review the business disability sales process.
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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.
