Take the following suggestions as guidelines for phone calls, face-to-face meetings, or written correspondence. The option for communicating the message will depend on your style and your relationship with that policyholder.

  1. "I am redirecting my business toward estate planning (or businessowners) and my efforts may not be appropriate for you at this time. If your needs change, please contact me; however, I will be forwarding your policyholder services to Bob Crawford, so you will receive the attention and service you deserve."
  2. "My client base has grown to the degree that I don't feel I can provide the level of service you deserve. For that reason, I am turning over your policyholder service to Mindy Carmichael who specializes in your insurance and financial services parameters."
  3. "While I have greatly enjoyed and appreciated your business and confidence, I've begun to specialize in other areas. Consequently, I will be turning over your policy service needs to someone who can better serve your current financial services needs. I have several people in mind and would be happy to discuss them with you. Please contact me at your earliest convenience."

Back to Top | Next

Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.

11