They're not alone.
A fast-growing phenomenon called "Proactive Ethics," has ushered in an idealistic, value-driven approach to business, personal, and community affairs. According to Craig Cox, Managing Editor of Business Ethics, "The new proactive ethical movement arises from the recognition that in the world at large and business in particular, idealism has become the most practical policy to assure long-term viability and growth. Pragmatic idealism means 'doing the right thing' at every available opportunity."
An ethical culture in no way assures an organization's success; however, organizations that ignore ethical standards, or wink at ethical lapses, do so at their peril. "Long-term profitability is practically synonymous with an ethical culture of success," asserts Tom Rusk, M.D., "Many of the most serious and chronic problems of American business have to do with the pursuit of short-term profits above all else."
An organization's ethical culture must be established from the top down. While ethical business conduct derives from personal character, it must also be encouraged and rewarded by top line and middle management. Members of an organization can neither be encouraged, nor permitted, to make up rules of conduct as they go along — or adapt their behavior to whatever situation is at hand. Ethical standards, like performance standards, must either be enforced — or changed.
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