"When you think of people you know (at church, in your alumni club, in your business association), who comes to mind that fits my preferred profile and:
- recently got married, or plans to get married?"
- recently had a baby, or is expecting?"
- is new to the area?"
- recently opened his or her own business?"
- was recently promoted?"
- has children who recently graduated from college?"
- bought a vacation home?"
Other probes are:
- "Who are the three most financially successful people you know?"
- "If you were starting a business today, who would you want as your partner?"
- "With whom do you (golf, play tennis, etc.)?"
- "Who is your children's pediatrician?"
- "Who is your dentist?"
- "If you and your spouse were to invite another couple over for dinner, who might that be?"
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