The
Standard of Living Approach is effective because:
- It's an easy-to-understand, show-and-tell visual description of the need for planning that does not get bogged down in a flurry of numbers.
- It brings the prospect into the process by getting him/her to consider where he or she is on the standard of living spectrum and how far the family could fall down the inclined plane.
- The diagrams provide a point of focus that you control.
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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.
