Try this! To identify protection and accumulation needs and wants, ask probing, open-ended questions that relate benefits into actual situations.

Agent: "Has your life insurance protection kept pace with your changing lifestyle situation? For instance...

If the answer to any of these questions is "No!" "I don't know!" or something similar, then the prospect should consider protecting his or her lifestyle.

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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.

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