Try this! To identify retirement planning and other investment goals, ask probing, open-ended questions to get customers thinking about their objectives and feelings on investments.

Agent: "We can help you meet financial objectives not always addressed by life insurance or annuities.

If the answer to any of these questions is "No!" "I don't know!," or something similar, the client should consider his or her financial objectives with mutual funds, annuities or other financial service products.

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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.

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