Try this! To identify disability income insurance needs and wants, ask probing, open-ended questions that relate benefits to situations.

Agent: "We found that many people who own life insurance have not protected their most valuable asset — their ability to earn income.

Link the prospect's problem with your solution by explaining how disability income insurance can protect income-earning ability for those who qualify.

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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.

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