Try this! To identify disability income insurance needs and wants, ask probing, open-ended questions that relate benefits to situations.
Agent: "We found that many people who own life insurance have not protected their most valuable asset — their ability to earn income.
- Have you taken out insurance on your money machine?"
- Have you arranged for your income to be here if you're not?"
- Could you afford to take a six-month vacation without pay?"
- Have you protected your most important business asset — you?"
- What monthly benefit would you receive under your group disability plan? Could you and your family live on that income?"
- Will your group disability benefits start soon enough and last long enough to cover your financial expenses?"
- Is there any reason why you would not be interested in supplementing your employer-provided benefits?"
- If you're disabled, will there be sufficient funds to pay business operating expenses, including employee salaries, during periods of disability?"
Link the prospect's problem with your solution by explaining how disability income insurance can protect income-earning ability for those who qualify.
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