1. Don't use false or misleading header information. Your "From," "To," "Reply-To," and routing information — including the originating domain name and e-mail address — must be accurate and identify the person or business who initiated the message.
2. Don't use deceptive subject lines. The subject line must accurately reflect the content of the message.
3. Do identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
4. Do tell recipients where you're located. Your message must include your valid physical postal address. This can be your current street address, a post office box you've registered with the U.S. Postal Service, or a private mailbox you've registered with a commercial mail-receiving agency established under Postal Service regulations.
5. Do tell recipients how to opt out of receiving future e-mail from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting e-mail from you in the future. Craft the notice in a way that's easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return e-mail address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn't block these opt-out requests.
6. Do honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient's opt-out request within 10 business days. You can't charge a fee, require the recipient to give you any personally identifying information beyond an e-mail address, or make the recipient take any step other than sending a reply e-mail or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don't want to receive more messages from you, you can't sell or transfer their e-mail addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you've hired to help you comply with the CAN-SPAM Act.
7. Do monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your e-mail marketing, you can't contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.

In addition to the federal CAN-SPAM Act, the states in which you do business may have separate, additional requirements for sending commercial e-mail that may not be preempted by the Act. You should familiarize yourself with any such state law that may apply to your sending commercial e-mail to existing or prospective clients. There are also state and federal privacy laws that address information that can and cannot be sent via the Internet and the manner in which e-mails that contain non-public customer information must be sent (e.g., encryption, etc.) Please also refer to BPA 27 — Protection of Customer Personal Information (January 27, 2010) — regarding the Company's business practices regarding protecting customer privacy.

* Information regarding the CAN-SPAM Act derived from Federal Trade Commission website: http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm, September 2009