When you make your follow-up calls,
special things begin to happen.

  1. You have a reason for the contact. People respond much more favorably to that than if someone approaches them from out of left field.
  2. You're showing reliability and persistence. You said you'd call again, and you did. People appreciate reliability, which your calling when promised demonstrates.
  3. You'll be calling someone you know who knows you; that makes a big difference. A warm call is easier to make than a cold call, and the results are usually better, too.

Of course, you could simply ask, "May I call again in two months to see if your situation has changed?" But, you'll get better results by having specific reasons to call back — reasons that are clearly "customer-specific," rather than "producer-insistent."

Is it worth it? You bet! X-dating helps further qualify on-profile prospects, since each time you speak with people, they reveal a little more about themselves. The more you know, the easier it is to link your solutions to their needs and wants. So, even if you still don't get a scheduled meeting from the second call, the relationships you've been developing may eventually pay off.

By the third contact with this strategy, your prospect will either grant the scheduled meeting, or explain why you won't be doing business, which solves the China-Egg dilemma the best possible way — the prospect makes the decision. Even if the prospect decides against meeting with you, you'll have earned the right to ask, "Who else should I be speaking with about these ideas?"

You can x-date anywhere, anytime — and because this technique is so low-key and non-threatening, people will almost always give you the information you seek.

All you have to do is ask!

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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.

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