"The common experiences of a generation create a sensibility that touches each of its members in some way ... It is this tendency which has relevance for the marketing decisions that can make or break your business."

— Rocking the Ages, The Yankelovich Report
on Generational Marketing

"A highly focused approach to marketing beats the 'hunt-guess-and-cuss' method. It supports relationship-based selling, and is the best way to work smarter, not harder, to improve sales performance."

— John H. Melchinger