Between your natural market, existing clients and policyholders, and on-profile referrals, you will already have a good start on building your prospect list.
The prospecting sources described next are cooler, low-leverage methods. Later, you'll learn how to take the chill off any cooler approach.
You probably won't be using all of these ideas, but you can pick and choose — strategically. That is, identify sources and methods you can incorporate into your marketing strategy, and project the numbers of suspects or on-profile prospects each will generate. Then, ask the question: "Will these sources and methods support my sales activity ratios and enable me to meet my production and income goals?"
Try this! As you start reading about these prospecting ideas, begin writing down names, classifying them as people you should:
You may also decide to add some of these people to your list of potential centers of influence.