Personal observation is an effective way to find suspects and prospects — and it can be a lot of fun. You might call it "Prospecting By Walking Around." This technique is so effective because suspects and prospects are everywhere. It's enjoyable because, when combined with other "drop in" calls, it gets you out talking to people, keeps your selling skills sharp, and can lead to many interesting sales opportunities.

Try this! Here's how to find suspects or on-profile prospects practically anywhere you care to look. You can add these names to your prospect lists and feed them into your e-relationship or direct mail system, or contact these people directly.