Most of the key financial needs of Matures cluster in a period that started 15 years before retirement and ends ten years after retirement. These folks may have gone many years without financial assistance. They're standing at a crossroads with complex financial choices. They don't want to make them alone.

The Mature market presents a golden opportunity for financial service providers because, as they are facing these choices, pre-retirees and, to a lesser extent retirees, are repositioning, liquidating, or receiving large sums from Social Security, employer pensions, and savings and investments.

By positioning yourself in the Mature market now, you'll capture the first wave of the "senior boom," and also the second wave, as the Baby Boomers roll in not far behind.