Already in great demand, the marketplace and job markets are having to accommodate them. Recruiters sent by high-tech firms into technical training schools have to be kept out of the classrooms, so eager are they to get at the cream of the crop. The traditional management hierarchy will have to wise up fast to this generation's way of doing things. Either that, or Cyberboomers are going to bail out and go into business on their own. (They make cold, cynical Gen-Xers seem warm and fuzzy by comparison.)

Members of Gen-Y are, or soon will be, buying new cars and homes, getting married and starting families. They're clearly prospects for your products and services, as well as a source of referrals.