• Know how you will manage the sales cycle — identify your prospects' needs, objectives and concerns, and get people to follow your recommendations.
• Provide "proactive" service after the sale — managing client relationships, creating repeat sales opportunities, and staying in touch with market changes and technical developments.
• Describe the resources, materials and support you will need to work your plan — and be sure you know where to get them.

Like any business plan, your marketing strategy should be in writing. The language must be very specific. And you should share your marketing plan with others, including your family, so that everyone knows that you are committed to it.

Monitor your plan. Is it working?

You should monitor your marketing strategy with your general agent or trainer at least once each quarter. This can be done in conjunction with regularly scheduled activity reviews. But, you shouldn't wait for your general agent to check your progress. You should keep track of your results daily to see if you're on target for your goals.