"Kim, I've been considering specializing in the business insurance and employee benefits arena with Ohio National Financial Services. This company has been providing excellent service for 100 years and has the products and support that I believe I'll need to be successful.

"Yet, before making this decision, I need to know how well my talents are suited to the opportunity — the positives as well as negatives. In particular, I am conducting a survey of businessowners and executives like yourself in order to understand the attitudes and feelings business people have toward some planning ideas, and to learn the reasons why certain financial products and services may be more useful than others. The questions I have would take about 15 minutes to review, and the answers you share would be a big help. Of course, our discussion will be completely confidential.

"Is there any reason why you would mind sharing a few minutes?"

(If no, ask questions.)

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