For advisers to succeed in the upper-income or advanced sales markets, advanced continuing education must be a central part of their marketing and client-building plans. In order to meet your career goals, you must be competent in dealing with the changing needs of your clients.

This means pursuing additional advanced education throughout your career — including completing LUTC courses leading to the LUTCF designation and earning the CLU, ChFC and CFP professional designations — and always having up-to-date technical reference resources at your disposal.

Ask your general agent/trainer about Ohio National's generous reimbursement programs for industry designation courses.

Try this! Keep your clients and their professional advisers informed about your continuing education activities. If you attend a seminar or complete a course, let people know about it. Even better, if you come across a red-hot idea online or at a seminar, make a list of people who might benefit from it and give them a call!

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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.

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